What is business analytics?
Turning data into dollars isn’t just something for big corporations anymore. Even if the numbers make you dizzy, you can still figure out the data and make business analytics work for you.
Business analytics goes beyond numbers to see what happened to your company. Instead, business analytics also strives to give a sense of why things happened and suggest the next steps.
Why do you need business analytics?
Maximizing every dollar. Business analytics helps you get to know your customers better, anticipate their ever-changing needs, get an edge on the competition, and bring innovative ideas and products to the marketplace.
Better decision-making. Don’t know how to spend your marketing money? Or which keywords are most effective? How about predicting your best sellers this Christmas? Business analytics helps you in each case.
Staying on top. Analytics helps to track trends, customer behavior, and market shifts. This data gives you a clearer picture of the aims and objectives. Using data visualization, companies can track their current and past performance based on key performance indicators (KPIs), goals, and targets.